Six-figure salaried couples with children who live an upscale life in a metro center. Highly educated professionals working in finance, medical, and high-tech fields.
Lower-scale single parents living in the city.
Single parents who support themselves and their children on a low income. A high proportion are female. Most have a high school education or lower, and most rent their homes.
Seniors over 65 who live in the city.
Most own their own home and have a low to moderate income. Most have a high school education or lower, while some have a college education.
High $$ DINKs
Urban high-income couples with no children.
Middle-age Dual Income No Kids couples living in the city and making very comfortable combined household incomes. Most own their own homes and are highly educated professionals, many with advanced degrees.
Urban singles with moderate income.
Low- to middle-income singles over a wide age range. Some have a college education. They work in a variety of occupations, including some management-level positions.